Impressions refer to the total number of times an advertisement, social media post, or other marketing content is displayed to users, regardless of whether it

Reach, in the context of digital marketing, refers to the total number of unique users who are exposed to an advertisement, social media post, or

Frequency, in the context of digital marketing, refers to the average number of times a user is exposed to an advertisement or specific content within

Ad fatigue is a phenomenon in digital marketing and advertising where an audience becomes less responsive to ads over time due to repeated exposure to

Lifetime Value (LTV), also known as Customer Lifetime Value (CLV), is a crucial metric in digital marketing that quantifies the total revenue a business can

Average Order Value (AOV) is an essential e-commerce performance metric that measures the average amount of revenue generated per order or transaction during a specific

Return on Ad Spend (ROAS) is a vital performance metric in digital marketing that quantifies the profitability of advertising campaigns by comparing the revenue generated

Conversion Rate is a critical performance metric in digital marketing that measures the effectiveness of marketing campaigns and website design in driving desired user actions,

Click-Through Rate (CTR) is a key performance metric in digital marketing that quantifies the effectiveness of online advertisements, email campaigns, and other digital content by

Pay-per-click (PPC) is a type of online advertising model in which advertisers pay a fee each time one of their ads is clicked. It is